Privacy Policy

KBS is committed to protecting your privacy and complying with applicable data protection and privacy laws. This Privacy Policy (“Policy”) is designed to help you to understand what kind of information we collect in connection with our products and services and how we process and use such information. Throughout this Policy the term “personal data” means information relating to an identified or identifiable individual (i.e. a natural person).

This Policy applies to personal data collected in connection with products and services offered by KBS or from other interactions with us where a link or other appropriate reference of incorporation to this Policy is made, for example, in connection with our products, websites, applications and other types of services offered typically in electronic form, as well as other services such as customer events, or promotions and campaigns.

We typically provide additional privacy-related terms in connection with a particular KBS product or service. Such product or service specific terms prevail over this Policy to the extent of any conflict. Our products or services may also contain links to other companies’ websites and other third-party services that have privacy policies of their own. We recommend that you carefully read the privacy policies of such services. KBS is not responsible for the privacy practices or contents of any such third-party service

Where a consent from you to the processing of personal data described in this Policy is required under the applicable law, such consent will be obtained by appropriate mechanism such as ticking a box stating your consent, choosing technical settings for a service or website, or other statement or conduct clearly indicating your acceptance to the processing, depending on the product, website, service or application you are using. If you do not provide data required for the service or website feature you are intending to use or for transactions that you are trying to complete, such service or website feature may not be available, or transactions may not be completed without the required data.

Data Collected

We collect your personal data typically when you purchase our products or services, use or register into our services, enter into a sales promotion or a campaign, or otherwise interact with us. Below are examples of the categories of the data we collect on you.

Technical Information. For the most part, you may visit our websites or use our products or services without having to identify yourself. However, certain technical information is normally collected as a standard part of your use of our services. Such information includes, for example, your IP-address, access times, the website you linked from, pages you visit, the links you use, the ad banners and other content you viewed, information about your devices and other such technical information your browser provides us with or as may be otherwise collected in connection with certain products and services. Please also see the section “Use of Cookies” below.

Information you provide us. When you register to our services, make a purchase, enter a sales promotion or otherwise interact with us, we may ask you to provide us with certain information such as your name, email address, street address, as well as user names, passwords and other such credentials that are used to authenticate users and to validate their actions or that may be needed to provide you with the products and services you have requested or to communicate with you, as well as information uploaded by you such as location, route information, pictures etc. We may collect

demographic information, for example, your age, gender, postal code and language preferences.

We may also collect other information you provide, such as your consents, preferences and feedback, information relating to your devices and other such information you provide us with. Please note that certain non-identifiable information collected from you may become personally identifiable when you provide us with your personal data. Some of our services may allow you to submit information about other people, for example, if you make an order for a product that you wish us to send directly to another recipient.

Your transactions with us. We collect or request information relating to your purchase or use of our products or services as well as your other interactions with us. Such information may include, for example, details of the queries or requests you have made, the products and services provided (including delivery details), purchasing details (including payments made, credit card details, billing address and other such financial information), details of agreements between you and KBS, records of contacts and communications, information and details relating to the content you have provided us with and other such transactional information.

The purpose of processing

KBS processes your personal data for the purposes described in this Policy and/or any additional service specific privacy information. Please note that one or more purposes may apply simultaneously.

Provision of products and services. We may process and use your personal data to provide you the product or service you have requested, fulfill your other requests such as customer service, process your order or as otherwise may be necessary to perform or enforce the contract between you and KBS. We may also process and use your personal data to ensure the functionality and security of our products and services, to identify you, and to prevent and detect fraud and other misuses.

Development of products and services. We may process and use your personal data to develop our products and/or services. However, for the most part we only use aggregate and statistical information in the development of our products and services, and not data directly identifiable to you.

Communicating with you and marketing. We may process and use your personal data to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries. We may process and use your personal data for marketing. Marketing purposes may include using your personal data for personalized marketing or research purposes in accordance with applicable laws, for example, to conduct market research and to communicate our products, services, or promotions to you via our own or third parties’ electronic or other services.

Transfers of your personal data

We may disclose and transfer your personal data to the parties below, and to other parties to the extent permitted or required by law.

Opting-out from e-mail/SMS based marketing. You may opt-out from brand marketing e-mails by following the guidance in those e-mails (typically provided via “unsubscribe” link) or by contacting KBS as set forth in their web site. If you opt out, we may still send you non-marketing e-mails, such as service notifications or other information or if you are a business customer, we may send business relation information.

Service providers and other authorized third parties. We may transfer your personal data to authorized third parties who process personal data on behalf of KBS for the purposes described in this Policy, such as e.g., technical, logistics, e-commerce, marketing and other service providers. Such parties are not permitted to use your personal data for any other purposes than for what your personal data was collected, and we require them to act consistently with applicable laws and this Policy as well as to use appropriate security measures to protect your personal data.

Other disclosures. We may disclose and otherwise process your personal data in accordance with applicable laws to defend KBS’s legitimate interests, for example, in civil or criminal legal proceedings.

Mergers, Acquisitions, Business Transactions and Transfers. We may disclose and/or transfer your personal data to relevant parties such as prospective or actual purchasers and their advisers in connection with mergers, acquisitions, sales, reorganizations, or other transactions or transfers or changes of control involving KBS and/or its services, applications and digital services.

Data concerning minors

KBS does not seek to collect any information from or engage in any transactions with persons under the legal age in their respective country. Our databases may nevertheless contain personal data of children because it is not always possible to precisely determine the age of the user. We reserve the right to block the service from any person who is or whom we reasonably suspect of being a minor.

Data quality and retention

We take reasonable steps to keep the personal data we possess accurate and up-to-date and to delete out of date or otherwise incorrect or unnecessary personal data.

Certain KBS products and services may allow you to manage your profile and the information in such a profile. We encourage you to access your personal data via your profile from time to time to ensure that it is correct and up to date. Please remember that for such electronic services where you may manage your profile, it is your responsibility to provide us with correct details as well as to update the personal data you have provided us with in case of any changes.

We store your personal data only for a period necessary for the purpose in question or as long as required by applicable laws.

Data security

KBS implements appropriate technical and organizational security measures to prevent and minimize risks associated with providing and processing personal data.

Such security measures include, where appropriate, the use of firewalls, secure server facilities, encryption, implementing proper access rights management systems and processes, careful selection of processors, sufficient training of KBS’s personnel involved in the processing, and other necessary measures to provide appropriate protection for your personal data against unauthorized use or disclosure. Where appropriate, we may also make back-up copies and use other such means to prevent accidental damage or destruction of your personal data. If a particular part of a KBS website supports on-line transactions, we will use industry standard security measures to protect the confidentiality and security of online transactions.

Use of cookies and similar technologies

From time to time when you visit an KBS website, subject to your consent in accordance with applicable law, information may be placed on your computer to allow us or third parties to recognize your computer in the form of a text file known as a “cookie”. Our use of cookies is intended to provide benefits to you, such as eliminating the need for you to enter your password frequently during a session or the need to re-enter items you place in a shopping cart if you do not finish a transaction in a single visit. Cookies are also used for website traffic analysis and profiling. We may use similar technologies in conjunction with third parties for the same purpose.

You may modify your cookie preferences in your browser settings. However, we may not be able to provide certain services, or you may not be able to view certain parts of this site if you have disabled cookies.

We have no access to or control over third party cookies or similar technologies.

Your rights

You have the right to request information and access to the personal data we have collected from you. You also have the right to request that we replenish, rectify, anonymize or delete any incomplete, incorrect, unnecessary or outdated personal data we hold about you. However, we cannot delete such personal data that is necessary for compliance with binding legal obligations or if the personal data must be retained according to applicable laws. You have the right to request and receive the personal data we have collected on you in a commonly used and machine-readable form. In case you consider your personal data collected by us to be inaccurate, you do not wish your personal data to be deleted where the processing of your personal data has been deemed unlawful or the personal data is no longer necessary, or you have objected to the processing and the existence of legitimate grounds for processing is still under consideration, you may request restriction of processing of your personal data.

You may also at any time object to your personal data being processed for direct marketing purposes, sending promotional materials, profiling, or for the performance of market research. Further, where your personal data is processed based on your consent, you have the right to withdraw your consent for such processing at any time.

In case you wish to make use of your rights mentioned above, you may, as appropriate and in accordance with applicable laws, exercise such rights by contacting us through the contact points referred in the marketing materials or below in this Policy. In some cases, especially if you wish us to delete or cease the processing of your personal data, this may also mean that we may not be able to continue to provide the services to you. We encourage you to email [email protected] for the above purposes as such tools often provide you with direct access to your personal data and allow you to effectively manage it.

Please note that KBS may need to identify you and to ask for additional information to be able to fulfill your above requests. Please also note that applicable law may contain restrictions and other provisions that relate to your above rights.

Complaint to the supervising authority

In the event you consider KBS processing activities of your personal data to be inconsistent with the applicable data protection laws or that KBS has not sufficiently ensured the realization of your rights, you may lodge a complaint with the local supervisory authority responsible for data protection matters. The up-to-date contact details are provided below.

The controller of your personal data and contact details

The data controllers responsible for the purposes of the applicable data protection laws are:

KBS Golf Shafts

1801 13th St
Ste 306
Boulder, CO 80302

(303)444-2226
[email protected]

Changes to this privacy policy

KBS may from time to time update and change this Privacy Policy. If the changes include new purposes of processing, KBS will give you prior notice of such changes and, where necessary, request your consent.

California rights

CALIFORNIA RESIDENTS (California-Specific description of privacy rights – under the California Consumer Privacy Act – CCPA). This section fully incorporates all of the above stated Privacy Policy as if fully set forth below and your rights under the CCPA are intended to supplement the rights set forth therein.

KBS, KBS Golf Shafts and KBS Golf X are FST America companies